Genghis Grill
  • Irving, TX, USA
  • Full Time

Benefits include Medical, Dental and Vision insurance, Basic Life, Short Term Disability, Long Term Disability, and options for additional ancillary coverage.

Company Description

Mongolian Concepts

Mongolian Concepts is a one-of-a-kind restaurant company. We have 3 brands (Genghis Grill, bd's Mongolian Grill, and Flat Top Grill) and are the premier build-your-own stir-fry chain in the United States. All 3 brands are known for fresh, hot and healthy food, and an engaging & entertaining experience. Currently, there are over 70 locations in 15 states.

Genghis Grill is a create-your-own concept where you build your stir-fry bowl from 80+ delicious, fresh ingredients and flavorful sauces. You're the chef. Meaty or veggie, healthy or indulgent, spicy or sweet it's all up to you. Our grill masters cook your custom creation to perfection on a large, sizzling, circular grill. Fresh, hot, and delicious. Made for you, by you.

Job Description

Sr. Marketing Manager Genghis Grill

The Senior Marketing Manager leads the day-to-day marketing execution for the Genghis Grill brand reporting to the Chief Brand Officer. You would be responsible for managing the marketing calendar, leading marketing initiatives, and working with franchises and the field to execute the marketing plan. You will manage external agencies, marketing vendors, and work with other members marketing team as needed to get the work done.

You must be very organized, self-directed, and able to wear many hats. You will need to be able to develop a solid understand the business and learn how to use local marketing tactics to grow sales. And you will need a good eye for creative execution since you will be working with designers and agencies to create and approve advertising and marketing materials. This is a great role to develop broad marketing experience, gain exposure to C-level executives, and grow your career.

The ideal candidate is someone with 5-7 years of experience in marketing for a restaurant or multi-unit retail company and is looking to take the next step in their career by taking on more responsibility. They will thrive in an environment where they are depended upon to be a key contributor, cross-function partner, and flawless executor counted on to run marketing programs with minimal oversight.

The role:

  • Assist the Chief Brand Officer in developing marketing strategy
  • Manage the implementation of the marketing calendar
  • Work with agency partners to create restaurant marketing materials and advertising
  • Lead communication with the system on marketing initiatives
  • Lead the Genghis Rewards loyalty program to grow engagement
  • Lead the in-store marketing materials and menu programs
  • Manage the digital presence of the brand
  • Plan and execute the know customer marketing channel including email, push, and text
  • Manage social media marketing plans and implementation
  • Assist the CBO in directing digital marketing and advertising spending
  • Work with the CBO, digital agency, and key vendors to manage the Genghis Grill website, online ordering and 3rd party delivery channels to grow our off-premises sales
  • Develop and execute local restaurant marketing plans and promotions as needed
  • Audit and respond to customers on social media & reviews as needed
  • Develop local marketing initiatives and coach managers on implementation
  • Work with other members of the support team to develop and test new ideas
  • Respond to field operations and franchisee requests for marketing support

Your skills:

  • A passion for restaurants and customer service
  • Solid understanding of retail/restaurant marketing including advertising, public relations, local marketing tactics, menus and in-store materials, social media, digital marketing and creative production.
  • Accountable for results; able to manage projects and prioritize to manage multiple tasks and meet deadlines.
  • Must be a self-starter; a dynamic individual able to excel in a fast-paced environment and possess strong organizational skills.
  • Ability to wear many hats and manage the details for flawless execution.
  • Maturity and confidence to work directly with franchise owners and company executives.
  • Skilled in problem-solving, planning, organization, multi-tasking, with strong analytical ability.
  • Strong communication skills and ability to build positive relationships.
  • Guest service mentality; has a genuine desire to serve the customer (Guests, Restaurant Managers, Franchisees, other Team Members).
  • 5-7 years' experience in marketing or advertising, with a very strong preference for restaurant brand and field marketing experience
  • Bachelor's Degree in marketing or related field desirable.

Experience areas that are a bonus:

  • Prior Restaurant Marketing experience
  • Field Marketing and Local Marketing experience
  • Franchisee relations experience
  • Advertising or PR agency experience

Social media and online advertising experience

Genghis Grill
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